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Wolff Preparing to Divest Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to record-breaking achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to offload a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6bn – a record for a Formula 1 squad – following the McLaren team were valued at £3.5 billion in an adjustment to ownership structure last September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, plans to divest a stake approximately 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold a third of the enterprise.

An official representative stated: "We are providing no official statement on the matter. The governance of Mercedes F1 stays unaltered, and each shareholder are dedicated to continued achievements of Mercedes-Benz in F1."

Valuation Growth

The deal would represent a substantial rise in value of the Mercedes team after Ineos acquired its stake for £208 million in 2022.

This surge reflects the expansion in valuations of F1 teams recently as a consequence of the increasing appeal of the sport globally.

This trend was evident with the box-office performance of the F1 movie featuring Brad Pitt, which was released last summer and earned more than $630m (£458 million) at cinemas worldwide.

It is Pitt's most successful movie and the most successful sports movie to date.

Current Performance

The Mercedes team are runner-up in the constructors' championship, behind McLaren Racing, with three races remaining in the current championship.

Their lead driver George Russell has secured victory in two of the 21 grands prix so far and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

About the author

Dennis Salazar

A gaming technology specialist with over a decade of experience in casino innovation and slot machine design.

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